GROWTH MARKETING
Growth Marketing That Compounds
Growth marketing powered by AI — acquisition, activation, retention, and revenue optimisation across every channel. Data-driven experiments that build compounding, sustainable growth for your business.
1,600+ projects · 1,200+ clients · 98% satisfaction
CAPABILITIES
Growth Marketing Services That Cover the Whole Funnel
From first touch to loyal advocate — our AI-powered growth marketing agency services optimise every stage of your customer journey.
Acquisition Optimization
AI-driven paid media, SEO, and content strategies that bring in the right users at the lowest possible acquisition cost — continuously refined through experimentation.
Activation & Onboarding
We design and optimise onboarding flows that turn new sign-ups into activated users fast — reducing time-to-value and cutting early churn before it compounds.
Retention & Engagement
AI-powered segmentation, lifecycle email, push campaigns, and in-app nudges that keep users engaged and reduce churn at every stage of the customer lifecycle.
Revenue Optimization
From pricing strategy and upsell flows to checkout optimisation and expansion revenue — we find and unlock revenue levers your existing funnel is leaving on the table.
Referral & Virality
We build referral programmes, viral loops, and community-led growth mechanisms that turn your existing customers into your most effective acquisition channel.
Analytics & Experimentation
A structured testing programme with clear hypotheses, proper statistical rigour, and a learning framework — so every experiment makes your growth engine smarter.
FRAMEWORK
The AARRR Growth Framework
We apply the proven pirate metrics framework, enhanced at every stage with AI — turning growth from guesswork into a systematic, compounding engine.
Acquisition
AI identifies your highest-converting channels and audience segments, then optimises spend and content to bring in qualified users at scale.
Activation
Personalised onboarding flows, contextual tooltips, and AI-triggered nudges reduce time-to-value and ensure every new user reaches their first "aha moment".
Retention
AI-powered segmentation surfaces at-risk users before they churn. Targeted lifecycle campaigns, re-engagement flows, and loyalty programmes keep users active.
Revenue
We identify upsell and expansion triggers in your product usage data, then design in-app prompts and email sequences that increase revenue per customer.
Referral
We build referral programmes and viral mechanics that leverage your happiest customers — turning word-of-mouth from an accident into a predictable growth channel.
Acquisition
AI identifies your highest-converting channels and audience segments, then optimises spend and content to bring in qualified users at scale.
Activation
Personalised onboarding flows, contextual tooltips, and AI-triggered nudges reduce time-to-value and ensure every new user reaches their first "aha moment".
Retention
AI-powered segmentation surfaces at-risk users before they churn. Targeted lifecycle campaigns, re-engagement flows, and loyalty programmes keep users active.
Revenue
We identify upsell and expansion triggers in your product usage data, then design in-app prompts and email sequences that increase revenue per customer.
Referral
We build referral programmes and viral mechanics that leverage your happiest customers — turning word-of-mouth from an accident into a predictable growth channel.
HOW IT WORKS
From Audit to Compounding Growth in 3 Steps
A systematic growth marketing process built on data, experimentation, and continuous iteration.
Audit
We audit your entire growth funnel — from acquisition channels and conversion rates to retention metrics and revenue data — identifying every gap and opportunity.
Experiment
We run structured, AI-accelerated growth experiments across your highest-impact funnel stages, generating learnings fast and doubling down on what works.
Scale
Winning experiments become permanent growth systems. We build the infrastructure, automation, and playbooks to scale results without scaling the effort.
Audit
We audit your entire growth funnel — from acquisition channels and conversion rates to retention metrics and revenue data — identifying every gap and opportunity.
Experiment
We run structured, AI-accelerated growth experiments across your highest-impact funnel stages, generating learnings fast and doubling down on what works.
Scale
Winning experiments become permanent growth systems. We build the infrastructure, automation, and playbooks to scale results without scaling the effort.
OUR STACK
Built With Best-in-Class Growth Tools
REAL RESULTS
What Our Clients Achieved
Anonymous results from real engagements across industries.
SaaS Startup
AI-powered growth marketing strategy across SEO, paid, and product-led growth 10x'd monthly active users in 12 months.
E-commerce Brand
Full-funnel growth marketing with AI-optimized acquisition, retention loops, and referral programs drove 320% YoY revenue growth.
CLIENT TESTIMONIALS
What Our Clients Say
Real reviews from real clients on Google.
"I've had the pleasure of working with Win and his team at Haben Consultants, and I must say, their expertise in Google Ads and SEO is unmatched. Win's deep understanding of digital marketing and his strategic approach have transformed our online presence, driving both traffic and conversions. If you're looking for a reliable partner to elevate your brand's visibility and reach, Haben Consultants is the agency to trust. Highly recommend!"
Shane McIntyre
Google Review
FAQ
Frequently Asked Questions
Everything you need to know about growth marketing services.
Growth marketing is a data-driven, full-funnel approach to growing a business. Unlike traditional marketing that focuses mainly on awareness, growth marketing optimises every stage of the customer lifecycle — acquisition, activation, retention, revenue, and referral — using rapid experimentation and AI to find and scale what works.
A traditional marketing agency typically focuses on brand awareness and top-of-funnel campaigns. A growth marketing agency operates across the entire funnel, running data-driven experiments, optimising conversion rates, reducing churn, and building compounding growth loops. The focus is always on measurable business outcomes, not impressions or reach.
Initial insights from our growth audit are delivered within the first week. Early experiments begin within 2–4 weeks. Compounding results typically become visible within 60–90 days, with significant growth milestones achieved in the 6–12 month range. Growth marketing is a long-term investment, but one that delivers exponentially increasing returns over time.
AARRR — Acquisition, Activation, Retention, Revenue, Referral — is the foundational growth marketing framework. Also called "Pirate Metrics," it maps the full customer lifecycle and provides a structured way to identify and prioritise growth opportunities. We apply AI at every stage to accelerate results at each metric.
Growth marketing delivers the highest ROI for SaaS companies, e-commerce brands, marketplaces, and B2B businesses with a defined product or service. Businesses with some existing traffic and customer data are particularly well positioned — there is an existing funnel to optimise and data to learn from. Early-stage startups can also benefit from establishing strong growth foundations.
Yes. Paid acquisition via Google Ads, Meta Ads, and other channels is one part of our growth marketing services, but it is never the whole story. We optimise paid spend in the context of your full funnel — so we are not just driving traffic, we are driving profitable, retained customers. We also reduce dependency on paid channels by building organic and referral loops alongside them.
Ready to Unlock Compounding Growth?
Get a free growth audit — we'll analyse your full funnel, identify your biggest growth levers, and show you exactly where to focus first.
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